Kohler Co. Reinvents Its
Approach To Global Retail With Launch Of KOHLER Experience
Created to serve the
fast-growing segment of design professionals working on projects
around the world and to offer consumers on-site product immersion,
the new retail concept will make it easier than ever to experience
and buy KOHLER products.
keeping with its commitment to provide an unparalleled level of
service to design professionals and consumers alike, Kohler Co., a
global leader in the design and manufacture of kitchen and bath
products, announces it will launch a new retail concept—the KOHLER
Experience Center (KEC)—offering a global immersion in the full
offering of KOHLER products.
The first KEC is scheduled to open at 6 West 22nd Street in New York
City on May 24, 2017. The Center will house fully-functioning
displays of Kohler's global product line available across the
world—a first for both the industry and for the KOHLER brand. This
will enable trade professionals to test and source KOHLER products
like never before. Fully-functioning products, including showers,
tubs, sinks and toilets will enable all customers to experience the
true differences in performance and design.
"Our Kohler Experience Centers build upon the success of our
Signature Stores and will uniquely provide a deeper immersion into
our product offerings for trade professionals sourcing and selecting
the best products for any project, wherever it may be in the world,"
said David Kohler, president and chief executive officer of Kohler
At the New York City flagship located in Manhattan's iconic Flatiron
District, each touch point of the 10,000 square-foot space – from
more than 20 kitchen and bath vignettes and the Artist Editions
Gallery, to the art displayed in the storefront window – is designed
to connect and inspire. The Experience Center within the KEC is the
only private bathing space in New York City where guests can
exclusively experience Kohler's most impressive offering of products
like Real Rain, the DTV+ digital showering system, VibrAcoustic
hydrotherapy, and a range of showerheads and intelligent toilets
among the very latest in KOHLER technology.
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To best serve design
professionals, KEC will also offer a new KOHLER global
specification service, which will for the first time allow
professional architects and designers working on
international projects to have instant, hands-on access to
all products across the entire KOHLER global portfolio. A
Kohler team of experts will be stationed on-site to help
source and resolve complex plumbing projects both in the
United States and around the world. By-appointment
videoconferencing will also be available, connecting
customers with the full network of KOHLER product experts
across its international markets.
"We recognized a tremendous need across the industry for a
deeper knowledge and insight into how our products work,"
says Larry Yuen, Kohler Co. president of the global Kitchen
& Bath Group. "From a plumbing perspective, the products
that work in a bathroom in Milan are acutely different from
those that need to work in a hotel in Dubai, for instance.
Our goal with the KEC is to provide design professionals
with both the ability to source and resolve all plumbing
needs on a global scale from any KEC location."
KALLISTA and Robern, two brands from the Kohler Co.
decorative products sector, will also call KEC home.
KALLISTA plumbing products will have a dedicated space,
offering an elevated, shop-within-shop retail experience.
The latest Robern vanities, cabinets and lighted mirrors
will be incorporated throughout the KEC bathroom vignettes
to inspire sleek, smart storage solutions.
Each KEC will also serve as an art exhibit space for select
pieces from the permanent collection of Kohler Co. and its
renowned Arts/Industry program through the John Michael
Kohler Arts Center, which fosters the intersection of art
and the industrial process. Since its founding in 1974, the
program has hosted more than 500 resident artists from
around the world at the manufacturer's global headquarters
in Kohler, Wis., where in its pottery and foundry, they are
immersed in a new creative medium.
Kohler Co. plans to launch a total of nine KECs over the
next year to meet the global demand. In addition to the New
York opening, London will immediately follow, along with Los
Angeles, Singapore, Shanghai, Hong Kong, Bangkok, New Delhi
and Taipei opening later in the year.
KEC NYC will be open seven days a week, welcoming walk-ins
from both consumers and trade professionals. It will be run
and operated in partnership with Best Plumbing Supply, a
leading KOHLER plumbing distributor in the Northeast. "Our
partnership with Kohler Co. spans nearly 50 years," says
Kymberly Weiner, New York City sales and development manager
of Best Plumbing Supply. "It's a tremendous honor to elevate
our collaboration to one that will best inspire and serve
consumers and design professionals through a shopping
experience rooted in Kohler's spirit of gracious living."
About Best Plumbing Supply
Best Plumbing Supply has been focused on providing unrivaled
customer service to retail and trade clients alike for over
50 years. Best Plumbing Tile & Stone's four frequently
updated showrooms, located in Scarsdale, Somers and
Yorktown, NY and Stamford, CT, offer the area's most
comprehensive selection of high-quality plumbing fixtures
and tile. Our two Best Plumbing Supply Stops, located in
Yorktown and Elmsford, NY, are stocked with over 3,800
plumbing SKUs for the convenience of local trade customers.
Located in the Flatiron District of Manhattan, The Kohler
Experience Center by Best Plumbing Supply is dedicated to
displaying all the latest and greatest products by Kohler,
Kallista and Robern, as well as a beautifully curated tile
collection. All of these locations are supported by our
137,000 square foot distribution center in Somers, NY.
About Kohler Co.
Founded in 1873 and headquartered in Kohler, Wisconsin,
Kohler Co. is one of America's oldest and largest privately
held companies comprised of more than 30,000 associates.
With more than 50 manufacturing locations worldwide, Kohler
is a global leader in the manufacture of kitchen and bath
products; engines and power systems; premier furniture,
cabinetry and tile; and owner/operator of two of the world's
finest five-star hospitality and golf resort destinations in
Kohler, and St Andrews, Scotland.
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