Survey Reveals BrassCraft
Manufacturing No-lead Awareness Campaign Effective.
After an extensive awareness campaign informing plumbers of the
January 2014 no-lead law, BrassCraft Manufacturing, a leading
manufacturer of plumbing products, released survey results
revealing the campaign's effectiveness.
Manufacturing measured plumber awareness after developing and implementing an
extensive, two year no-lead campaign that included a detailed website,
three-minute educational video, ad campaign and support materials to educate
plumbers on the fast-approaching no-lead law. The before-and-after surveys
revealed an increase in the familiarity and impact of the law, as well as
possible actions plumbers may take.
Survey findings revealed 67% of plumbers are familiar with the law, while over
51% believe the new law will not impact business. The survey also revealed 78%
will work through 2013 non-compliant products to avoid obsolete inventory in
2014, up from 61%. These numbers are up significantly from a similar survey
taken in February of 2013.
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Jeff Jollay, Marketing and
Product Development Vice President, stresses the importance
of taking immediate action. "Plumbers should look at their
current inventory and business needs to evaluate usage and
ensure they have very little non-compliant inventory by
December." As of January 4, 2014, remaining inventory will
be obsolete. Plumbers cannot buy, sell or install
non-compliant products. "Planning now is crucial,"
The Reduction of Lead in Drinking Water Act prohibits the
sale of plumbing fixtures with a wetted surface area
containing more than a weighted average of 0.25% lead. This
law virtually eliminates the lead content of pipes, pipe
fittings, plumbing fittings and fixtures intended to convey
or dispense water for drinking or cooking.
BrassCraft Manufacturing offers plumbers an extensive
selection of compliant products including a comprehensive
range of no-lead compliant products including brass stops,
braided water connectors, water heater connectors and
fittings. Each product has packaging that displays a
checkmark to designate 100% compliance.
BrassCraft Manufacturing, a Masco company, is a leading
manufacturer of products for use in the new construction and
repair/remodel markets. Founded in 1946, BrassCraft
Manufacturing is headquartered and has manufacturing
facilities in the USA. For more information, please visit
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