Kohler Co. Shares Sustainability
Stories Through Believing In Better™ Platform.
Company asks 'What do you Believe?' through blog and booth
unveiled at Greenbuild.
Environmental sustainability takes many forms at Kohler Co. – from designing
more water-efficient plumbing products to restoring iconic buildings, and from
polypropylene resin engine covers made from recycled carpet to associates
completing hundreds of projects in-house to help reduce the company's
environmental footprint. Sustainability is a journey that many of Kohler's
30,000 global associates have embraced and are taking action to positively
affect the world around them.
As an appropriate next evolution, Kohler has created a story sharing platform to
highlight the successes around sustainability achieved by its associates,
channel partners and consumers. Their stories will be told on a new blog called
Believing In Better™, which the company is unveiling Nov. 20 to coincide with
the 12th annual Greenbuild Expo in Philadelphia. Kohler is both an exhibitor and
a platinum sponsor of the industry's preeminent conference centered on
sustainable building and design.
"Believing In Better is grounded in humility and authenticity that each of us
can be better, and that we must continuously improve every day. If we do that,
then we believe the things we do – big or small – will help make this world a
better place," said Rob Zimmerman, senior channel manager-sustainability at
Kohler. "As we continue down our sustainability journey, we have much to learn,
but also much to share. That's why we created this interactive platform."
In delivering content and inviting others to join the conversation through the
Believing In Better blog
www.believe.kohler.com, Kohler will focus its story sharing around four
pillars, including the company heritage, process efficiency, product innovation
and associates' actions. The company is also encouraging participation on
Twitter, Pinterest, Instagram and Facebook @kohler via the hashtag
Story continues below
advertisement | your ad here
"Since launching our
sustainability strategy, we're getting better and making
progress because of the efforts of Kohler associates, who
led or participated in footprint reduction projects at our
facilities worldwide," said Zimmerman. "We are also ahead of
our sales target for more environmentally favorable
In 2008, Kohler Co. formalized its three-plank
sustainability strategy: (1) reducing its environmental
footprint (greenhouse gas emissions and landfill disposal of
solid waste) to Net Zero by 2035 with offsets; (2)
developing more environmentally favorable products; and (3)
driving awareness and education around sustainability and
Kohler's Greenbuild Booth, Toilet Performance Truck
Encourage Attendee Interaction
In its Greenbuild booth, Kohler will be featuring a
dedicated video kiosk, inviting attendees to enter and
answer a question on video, "What do you believe?" Kohler
will also showcase myriad achievements centered on the idea
of betterment visually within the booth, as well as in
Believing In Better blog posts, such as:
-collaborating with a national
organization to plant 1 million trees in China to help support the
country's ecological system.
-saving hundreds of Many Glacier
Hotel's (Montana) century-old cast iron fixtures headed for scrap
heap by reenameling them to look new and last another 100 years.
-donating discontinued plumbing
products to World Vision, a non-profit organization that distributes
donated goods to under-resourced communities across the United
-repurposing used water from its
plant in Reynosa, Mexico, to irrigate a nearby soccer field which
now hosts friendly neighborhood matches.
-constructing new facilities in
Zibo, China, and Kohler, Wisconsin, which have achieved LEED Gold
accreditation from the United States Green Building Council.
-achieving its sixth consecutive
WaterSense award from the United States Environmental Protection
Agency, including the inaugural 2013 Sustained Excellence Award for
Kohler's ongoing commitment in product development and
education/awareness in water efficiency.
Kohler will be featuring a broad breadth of water-efficient plumbing
products including new options in KOHLER 1.28-gallon toilets, KOHLER
30-year Hybrid flushometers and urinals, and STERLING Vikrell
bathing/showering fixtures. The company will also have its
interactive toilet performance truck on-hand for attendees to tour
and witness high efficiency toilets in action. For each Greenbuild
attendee who visits both the Kohler booth (#1401) and toilet
performance truck (#401), Kohler will be making a donation to the
Delaware Valley Green Building Council.
About Kohler Co.
Founded in 1873 and headquartered in Kohler, Wisconsin, Kohler Co.
is one of America's oldest and largest privately held companies
comprised of more than 30,000 associates. With more than 50
manufacturing locations worldwide, Kohler is a global leader in the
manufacture of kitchen and bath products; engines and power systems;
premier furniture, cabinetry and tile; and owner/operator of two of
the world's finest five-star hospitality and golf resort
destinations in Kohler, and St Andrews, Scotland.
# # #