Increased demand for plumbing
services means increased competition. Stay ahead of the pack
with these four marketing tips from Appointment-Plus service
According to the U.S. Bureau of Labor Statistics, employment
of plumbers is expected to grow 26 percent through 2020.
That’s good news for plumbing businesses looking to cash in
on increased demand for their service. But it also creates
more competition that can affect business growth.
If you can’t keep up and pass the competition, your business
will likely spiral down the drain!
A proven way to build your customer base is with a sound
“Standing out from the competition is essential in growing a
business, especially in the plumbing industry,” said Bob La
Loggia, CEO of Appointment-Plus online service scheduling
“Getting in front of prospective customers translates into
more sales and repeat business.”
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Here are four marketing
tips to help your business grow its profits:
1. Boost your online presence.
Most individuals looking to hire a plumber now search
online. This calls for a strong search engine optimization (SEO)
effort, which will help your search engine rankings.
A professional Web site is also important. Make sure it’s
simple to navigate, visually appealing and prompts
prospective customers to contact you.
2. Fuel repeat business through email newsletters.
Past customers can be your best customers. Offer them
exclusive specials through regular email newsletters.
To make it easy for them to book service, include a “Book
Now” button in the newsletter. This lets them instantly
schedule their appointments without having to call.
3. Don’t forget social media.
Facebook, Twitter, Pinterest and other social media sites
provide additional online marketing opportunities. Building
a strong following can lead to consistent sales, especially
if you promote discounts and coupons on these pages. Fans
and followers are instantly notified when new information is
Posting exclusive promotions is a sure way to drive social
media traffic and generate online sales.
4. Outbid the competition.
Price matters to customers. A sure way to keep current
customers happy and to attract new ones is with pricing
lower than your competitors.
Research what your competitors charge and try to beat their
prices, if feasible.
Learn how Appointment-Plus online scheduling software can
grow your plumbing business. Download our research paper
titled, “Manual Vs. Automated Appointment Scheduling". Call
About Appointment-Plus: Over 16 million people trust
Appointment-Plus online scheduling software for their
booking needs. It’s the leading scheduler for plumbing
businesses that provides customer self-scheduling and
reminder notifications that reduce no-shows by 70 percent.
The software integrates with Google and Outlook calendars.