Oatey Co. Expands
Award-Winning Social Media Ambassador Program to Include 12
Influential Plumbing and Building Professionals.
The program’s 2023 cohort includes 7 new and 5 returning
Ambassadors who serve as extension of the Oatey brand as they
champion Oatey products across social media and beyond.
Oatey Co., a leading manufacturer in the plumbing
industry since 1916, today announced the addition of seven new
plumbing and building professionals to its Social Media Ambassador
Program. Through its Ambassador program, Oatey is invested in
developing robust relationships with tradespeople in the field –
learning from their experiences, listening to their perspectives,
and partnering to promote Oatey across social media and beyond. The
program is an extension of the brand’s robust, highly engaged social
through which Oatey connects and supports its end users and
tradespeople around the world.
The 2023 class of new Oatey Ambassadors includes experienced
Noftle, and Jesharelah
(Shay) Lorette, collectively representing a diverse range of
plumbing and building expertise from across North America. The new
Ambassadors join returning Oatey Ambassadors Danielle
Broccolo, and Germaine
Oatey Ambassadors champion the Oatey family of brands
(including Oatey, Dearborn, Hercules, Cherne and more) through
unique, authentic multimedia content and personal advocacy across
social media and beyond. As an extension of the Oatey team,
Ambassadors partner with the company on social media events,
giveaways, trade shows, podcasts and more to bring the story of
Oatey brands and products to life.
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Ambassadors also have the opportunity to
travel to Oatey’s industry-leading training facility, Oatey
University, for an annual two-day Ambassador Fest event,
which includes hands-on training, networking, product
discussions and more. Through the many touchpoints of the
program, Ambassadors benefit from expanded visibility and
reach for their personal brands across the digital
“At Oatey, we are incredibly passionate about
supporting the talented tradespeople who use our products and
support our brand every day. Our Ambassador program is a powerful
way for us to connect with them and amplify their voices and
phenomenal work,” says Katherine Lehtinen, Senior Vice President,
Brand and Digital Marketing at Oatey. “We are incredibly grateful
for their partnership and passion for Oatey, and we are especially
pleased to welcome a third class of exceptional Ambassadors to our
A new class of Ambassadors will be selected each
year. Individuals interested in becoming a future Oatey Ambassador
can submit their information on the Oatey
website for consideration.
For additional information about Oatey’s Social Media
Ambassador Program, visit oatey.com.
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ABOUT OATEY CO.
Since 1916, Oatey has provided reliable,
high-quality products for the residential and commercial plumbing
industries, with a commitment to delivering quality, building trust
and improving lives. Today, Oatey operates a comprehensive
manufacturing and distribution network to supply thousands of
products for professional builders, contractors, engineers and
do-it-yourself consumers around the world.
Oatey is based in Cleveland, Ohio, and has locations
in the United States, Canada, Mexico and China. For more
information, visit www.oatey.com,
call (800) 321-9532 or follow Oatey on Facebook, Twitter, LinkedIn or Instagram.