Connection Guest Column
Millennials vs. Boomers – Where Should Building Product
Brands Focus Their Attention?
What is the one word you’ve probably heard and read more
than any other during the last 18 months? It’s
contained in every third headline for articles on LinkedIn
or in top publications like Fast Company and Fortune. It’s a
word that represents a group that marketers have been
dissecting and hypothesizing about ad nauseum.
Plumbing Giants Vie
for Consumer Attention.
The plumbing category is a bit of a conundrum. On one hand,
brands in this space are fairly reliant on contractors and
designers to influence consumers because, let’s be honest,
homeowners don’t buy toilets or faucets very often.
Top 3 Plumbing Trends of 2016.
By Elmer Zubiate of On
Time Elmer Plumbing
As plumbing contractors enter 2016, they can count on a few
consumer trends to continue to pick up steam. The interest
in advanced technology and water efficiency continues to
increase, and interior designers are observing a rising
interest in luxury items off the beaten path.
Call Tracking and Kale are Packed Full of Benefits.
By Ross Wingo - Century Interactive
Do you eat kale? Do you eat it because your mom told you to?
Did she convince you that it's versatility makes it work
great for all sorts of dishes?
Maintaining Loyal Customers Can Be Easier Than You Think.
By Laura Murray - Century Interactive
Great service is
crucial to maintaining loyal and regular customers. In fact,
91% of unhappy customers will not willingly do business with
you again. Your first meeting will often be the deciding
factor on whether or not a customer wants to continue giving
you their hard-earned cash.
By: Ellen Rohr
Do you know if your prices are right? Do you know if you are
properly bidding your Jobs? The bottom line is
the bottom line.
Do you Have the Mercedes Benz Syndrome?
By: Ruth King is
CEO of HVACChannel.tv
A colleague was helping a business owner look for funding
for his business. He introduced him to a potential investor
at lunch. The next day the investor called my colleague and
told him that the person was nice but he would never invest
in his business. My colleague asked why. The investor said
that he had the “Mercedes Benz syndrome”
Selling To Americans Like a Communist?
By: Joe Crisara
At the heart of communism is that nobody should have
something more outstanding or better than the average
person. Whatever one person gets, so should everyone.
Swimming with the Sharks: Transforming your Service
By Blaine Fox -
For those of you who are coming to terms with the reality of
this new world and are trying to figure out how to turn the
corner, here are some of the most important areas to focus.
Facility Risk: Does Your Plumbing Infrastructure Affect Your
Bottom Line? By Ken Fry, PE, LEED®
Often overlooked and critical for food safety are the
plumbing systems installed in your facility. More often than
not, these systems are inherited from the previous tenant or
plant manager. What is out of sight may be out of mind, but
there are things you can survey easily to look for signs of
trouble and keep your facility out of “hot water” down the
Your Plumbing Sales Are Going Down the Drain: Grow Your
Customer Base with these 4 Marketing Tips from
Appointment-Plus. Increased demand for
plumbing services means increased competition. Stay ahead of
the pack with these four marketing tips from
Appointment-Plus service scheduling software.
Running Vent Lines: Vent Line Theory and Technology Have
Evolved Substantially Over The Years.
By Bob Beall, Mr. Rooter Plumbing
“Vent line theory and technology have evolved
substantially over the years,” says Mr. Rooter. Early system
design called for one vent for every fixture.
Comprehensive Written Information Security Program (WISP)
By Christopher F. Hawthorne CPCU, CRIS,
As of March 1st, 2010 Massachusetts has enacted the
Data Protection Law (MA 201 CMR 17). This law is designed to
protect citizens of Massachusetts from data breaches to help
protect their privacy.
|Gas Ranges and Clearance to Combustibles.
By Joseph P. Guzzo
How easy is this, I could recite the code word for word
when it comes to installing a gas range, or so I thought.
The standard installation for household cooking appliances
is 30” to combustibles, or 24” when the underside is
protected, a ventilation hood is installed, or a upper
cooking appliance is installed according to the upper
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